Youtube has more than 4 billion page views each day, so it’s easy to think anyone can make a video to market their product. But the reality is that making a professional marketing video is an involved process that requires some know-how.

Ask Elizabeth. She makes custom iPhone cases and wanted to launch her Kickstarter campaign with an iPhone video. Quick review: she’s in a busy part of the city, it’s hard to hear what she’s saying, and, perhaps most importantly, the video doesn’t look very professional.

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