As a tribute to NYC Fashion Week, we bring you Seven Black T-Shirts – a video from one of our Vidaao Creatives.

As they put it: “ A collaboration with our friends at Hitchcock Partners to show how quality is subjective. In the film we ask people to examine 7 black t-shirts that have all their brand markings and logos hidden. The prices of the T-shirts ranged from $280 to $5, from Prada to Hanes. All the participants had a difficult time telling the t-shirts apart. Our point was that quality is subjective and the value in a product is created by the story a brand tells to the public.”

Get the full information or get a custom video like this one here: