“Music and cinema fit together naturally. Because there’s a kind of intrinsic musicality to the way moving images work when they’re put together. It’s been said that cinema and music are very close as art forms, and I think that’s true.”
You might be thinking: “I am just getting my trade show filmed. We are not making Goodfellas Part 2.” While it is safe to say that Joe Pesci will most likely not make a cameo in your corporate video, the dynamic between music and “moving images” still holds true.
We will explain how to enhance your video with music by defining what royalty free music is (and isn’t), its importance and how to acquire it.
What is Royalty-Free Music?
A royalty free music license allows the holder to pay a one-time fee to use the content as much as they want. In other words, you won’t be charged each time the song is listened to while someone watches your corporate video. It should also be noted that royalty free music does not mean the content is “free” as the name would suggest.
Why is Music Important for Corporate Video?
Choosing the right music for your corporate video is important for several reasons. First, you do run the risk of using music that has already been featured on dozens of other corporate videos. Believe us, we have seen it time and time again. Second, you can improve your video’s performance by choosing the right soundtrack. Third, music is a small investment relative to the video’s cost that can make the viewing experience much richer.
How to Get Royalty-Free Music for Corporate Video
If you are looking for music, we recommend you check out MusicRevolution.com which is an online marketplace for royalty-free and stock music at affordable prices.
We recently had a lovely conversation with their founder and CEO, Chris Cardell. Chris said,
“The right background music can create the right energy level and emotion for your corporate video, which can help to deliver your message. And for many viewers, the music can be as memorable as the video, which can help to increase viewer recall about your company and your message.”